Rawan Asad, has a love of luxury fashion that has fueled her determination of becoming a successful business owner. A woman of power and influence in the Atlanta community, along with being a part of Dynamic Women, she studied at UNC-Charlotte receiving her BS in Civil Engineering and BA in Mathematics with an English minor. Later graduated with honors and Delta Mu Delta International Honor Society for Business upon receiving her MBA.
Rawan is constantly on the move but finds peace in motherhood. A mother to four young children—Ritaj, Lareen, Taym, and Ali—Rawan says, “Being a mother is the greatest blessing God gave me, and it only motivates me to push myself more and more every day, so I can be a mother my kids look up to and admire. I am blessed to have a supportive husband, Mohamed, who encourages me to chase after my dreams and career goals.”
Exclusive One-on-One Experience: Rawan Asad will be physically present at New York Bridal Fashion Week and during our upcoming trunk shows at select boutiques. This offers your clients an unparalleled opportunity to have a personalized, one-on-one experience with the designer herself. Brides will have the chance to connect directly with Rawan, discuss their vision, and customize their gowns to create a look that is uniquely their own.
Unique Appeal for Your Clientele: Rawan’s collection caters to the modern bride who desires an elegant, yet fashion-forward gown with a sexy twist, while also offering stunning options for those who prefer modest bridal attire. Her designs appeal to a broad spectrum of brides, ensuring that every client at your boutique will find a gown that reflects her personality and style.
A Fresh, Cultural Story to Tell: With Rawan’s Palestinian roots and a collection inspired by rich cultural traditions, this is an exciting opportunity to offer your customers something truly unique in the bridal market — gowns that are not only beautifully made but also tell a compelling story of heritage and artistry.
Rawan Asad’s 2025 collection brings a distinctive fusion of modern elegance and traditional craftsmanship, creating bridal gowns that are both boldly contemporary and rich in cultural heritage. Each gown showcases Rawan’s signature touch — the use of delicate handcrafted Chantilly lace, refined details, and the perfect balance between modesty and a touch of sensual allure.
Before debuting her first collection, Rawan has a decade of experience in the fashion and bridal industry. Owning her own luxury boutique, Elite Pour La Vie, she also launched a wedding and event decor company, Elite Events & Decor. Understanding multiple avenues of the wedding industry will only enhance her as designer. Welcome to the ELITE.
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